Thursday, August 04, 2005

Mr. Mail Order Bride Orderer

Bud Light has already honored many "Real Men of Genius": Mr. Push-Up Bra Inventor, Mr. Underwear Inspector, Mr. Nudisty Colony Activity Coordinator. Now the latest installment in the ad campaign gives us Mr. Mail Order Bride Orderer (audio clip available through the above link).

Tom Bickler, pictured above, sings in the commercials. You may remember him as the lead singer of Survivor, who gave us Duh! Duh-duh-duh! Duh-duh-duh, duh-duh-duhhhh! At which point Eye of the Tiger gets far too complicated to transliterate here. So, the commerical (with Bickler singing in parentheses):

Bud Light Presents Real Men of Genius.
(Real Men of Genius!)
Today we salute you Mr. Mail Order Bride Orderer.
(Mr. Mail Order Bride Orderer!)
Some men flip through a catalog looking for furniture, you flip through a catalog looking for someone to CLEAN the furniture.
(I don't do windows!)
Nothing says, "I will love you forever" like a quick swipe of a credit card at the altar.
(What's your payment plan?)
Women wait their whole lives for a man to say, "I do". In your case, "I do ... agree to pay the sum of 3000 American dollars."
(Let's talk annulment!)
So crack open an ice cold Bud Light O' Catalog Casanova. Your spouse may be full price, but you'll always be our better half.
(Mr. Mail Order Bride Orderer!)

Jay Patches, whose Russian Women's Guide bio says he's been to the Former Soviet Union nine times, reacts to the ad on that site's message board by saying, "Oh, I wish it was only $3,000!!"

Amanda Marcotte at the very chatty Pandagon blog, one of two feminist blogs discussing the ad, is less enthusiastic, wondering if we should "write letters now or wait for the Mr. Wife Beater spot first?"

Echidne at Echidne of the Snakes says she sees what's funny about the spot, but also thinks "the unfunny parts swamp it totally." "It should have had a crack about how the Bud Light will come handy when the guy is digging the grave for this bride while waiting to order the next one," she says.

Just to show that some people can't write comedy.

Hmm. Many interesting things are said about the "Mail Order Bride" phenomenon over at Pandagon, so I'll have to return to this subject in the next day or two. For now, thanks to Kevin M. for introducing me to Mr. Mail Order Bride Orderer.